Today it's hard to deny that more than two billion active Facebook users can help promote any business. The main argument is that this social network makes it easier for people to find the information they need and interact with their brand online. How to make a business account on Facebook and promote it? This will require a few simple steps.
Register
You need to go to the Facebook website and click "Create a page" (in the upper right corner of the screen). You'll see several options to choose from, including local business, brand or product, and community. Select the type of business you're creating a Facebook page for. If it belongs to several categories, choose the one that your potential customers prefer first.queue.
How to make a business account on Facebook? Step by step, this process looks like this. When you click on a business type from the menu, a window will open asking you to provide a few additional details such as your business name, address, and page category. When you start typing in this field, you will see a list of options to choose from.
When you're ready, click Get Started. Please note that this signifies your acceptance of the Facebook Business Pages Terms and Conditions, so you should check them before proceeding.
Adding a photo
How to create a Facebook business account after agreeing to the terms of the social network? Next, you must upload a profile and covers for your page. It is important to create a good visual first impression, so position these images correctly. Make sure the photos you choose match your brand and are easily identifiable with your business.
Upload your profile picture first. It should include the name of your company that appears in the search results. This picture should offer user interaction. Remember that it will always appear in the top left corner of your Facebook page.
If you represent a major brand, using an appropriate logo is probably the safest way to go. If you are a public person or public figure, a picture of your face will work best. If you representa business, a good snapshot of its products or other well-known object will attract potential subscribers faster.
Your profile picture will start as a square on the Facebook page, but it will be cropped to a circle in ads and posts, so don't put any important details in the corners. When you choose a great option, click Upload Profile Photo.
How to set up a Facebook business account next? Now it's time to choose a cover image. This is the most prominent image on a corporate Facebook account. This image should convey the essence of your brand and its personality. It will display at 820 x 312 pixels on desktop or 640 x 360 pixels on mobile. The image must be at least 400 pixels wide and 150 pixels high. After selecting the appropriate picture, click "Upload Cover Photo".
Exploring your new page
How to make a business account on Facebook? After following the above instructions, your page will be ready, but it looks extremely sparse. At this stage, you can quickly view several features (from the service offered). If you don't know the details of how Facebook Business Pages work, it's a good idea to click on hints to figure out where everything is. It will only take a few seconds.
Even though you already have a skeleton Facebook page for your business, you have a lot of work to do beforepresent it to your audience.
Adding a short description
How to add a business account to Facebook correctly? This is an opportunity to tell people about your business. The description should only be a couple of sentences (155 characters maximum), so don't over complicate it. Click "Add a short description" and then just share what your customers need to know. This must be done as clearly and concisely as possible. You can add more details later.
Click "Save" when you're done with this job. These are the basic requirements for a business account through Facebook.
Create your username
Your username, also called your vanity URL, is how you tell people where to find you on Facebook. It can be up to 50 characters long, but don't use extra characters if you don't need to. Too much unnecessary information only gets in the way. You want the name to be easy to type and easy to remember. Your company name or its obvious abbreviation is the best choice.
Click "Create a username for your page" to set up your personal URL. Enter the value you choose. Then click "Create Username" (when you're done). A window will appear with links that people can use to follow your Facebook account and Facebook Messenger. Click OK to continue filling out your created page.
Filling out the main sections
How to doFacebook business account more informative? Of course, you might be tempted to leave the details for later, but it's important to complete all the fields in the "About" section of the Facebook page from the get-go. This is due to the following reasons. Since Facebook is often the main place where potential buyers can see information about you, it is important that the data is as detailed as possible.
It's also perfectly reasonable to list information about how Facebook Messenger works (such as the hours your online support representatives are open and the estimated response time).
How to create a Facebook business account with all the information? To start entering data, click About in the left menu of your page. On this screen, you can add or edit specific information about your company, such as founding date, contact details, and other social media accounts. Depending on the type of your business, you may want to add some additional details such as a menu or information about your price range and whether you offer any unique services.
The social network interface also has a screen where you can add a more detailed description of your business. Click "Edit Story" on the right side of the page to provide a detailed description of what your company offers to customers. Make a neat promotional post so that users like your account. It may convince thembecome your customers or subscribers.
This is a great place to post news and interesting articles related to your offer. All this should indicate that you intend to interact with subscribers and answer their questions and wishes.
To set your location and hours of operation, click "Edit Page Info" in the upper right corner of the screen. When you're done with all of this, click Save Changes.
Creating the first post
How to connect a business account on Facebook to ensure an influx of subscribers? Before you start inviting people to your Facebook page, make sure you share valuable content. You can create your own posts for this or share relevant information from leaders in your industry.
You can also create a more specific type of announcement, such as an upcoming event or product offer. To do this, simply click on the tab at the top of the page status field to open all options.
Make sure whatever you post benefits your visitors when they land on your Facebook Page. This will ensure that they will return to it again and again. This is an important detail in the Facebook business account registration process. Such actions will make potential customers and subscribers feel comfortable in communicating with you.
Account promotion
After creating a business accountFacebook, you will need to promote it. Invite family and friends to follow you. Use other channels such as your personal website and Twitter to promote your page on that social network. Add "follow us" logos to your promotional materials and/or email signature. If it's convenient for you, you can even ask your customers to leave a review about you on Facebook.
How to optimize your page
Now that you have the basics of how to set up a Facebook business page, it's time to start thinking about how to optimize it to maximize follower engagement and reach your marketing goals.
There are hundreds of reasons why people will start visiting your account. However, you may not be able to provide them with all the information they need directly. But you can give them a way to get it by installing a call to action (CTA) button. This option built into the Facebook interface makes it almost seamless to give consumers what they are looking for, allowing them to interact with your business in real life.
How to do it
By default, Facebook adds a "Send Message" button to encourage visitors to contact you via Messenger. But you can change this setting to let users learn more about your business, shop, download an app, or make an appointment.
To set up your CTA, hover your mouse over the Send Message button on your page inFacebook, then click the "Edit" button. Select the desired menu type. Then select a specific message to be displayed on the button. When you're happy with what you've got, click Next.
Depending on the button you choose, you may be asked for some additional options. When you're done, click Finish. This will launch your call to action tab.
Adding a pinned post
What if you have important information that you want to make immediately available to all page visitors, or top-performing content that you want to show? Put this in a pinned post.
The pinned post is located at the top of your Facebook page, right below your cover image. This is a great place to put in an attention-grabbing element that will engage your visitors and make them stay on the page.
