The social messenger "Viber" is very popular among the Russian-speaking user. The application falls short of the level of the world-famous WhatsApp due to the abundance of advertising and high requirements for the “stuffing” of the gadget, but nevertheless it has earned the respect of the domestic community.
Like other messengers of this kind, Viber has become a marketing business tool for many. The application allows you to build a dialogue with users and customers, increasing loy alty to the advertised product or brand.
The main direction of marketers to promote any product or service in messengers has been and remains mailing. It is one of the most effective tools for getting your point across to the end user.
Today you can send messages in Viber in two ways:
- Simple - for friends from your notebook.
- Corporate - to reach a much larger audience. It all depends on the specific goals and expected results.
From our article youyou will learn how to make a newsletter on Viber yourself and what to pay special attention to so that there are no unnecessary problems. We will analyze the advantages and disadvantages of each method, as well as the feasibility of their application. So let's get started.
This is one of the easiest ways to make a newsletter in Viber for free. This option is suitable for those who need to notify a small group of users about some events. The latter are usually regulars in your phone book.
You can also make a newsletter to your contacts in Viber for business purposes. For example, the organizer of large purchases notifies regular customers about the arrival of goods at the warehouse, where they will be sold.
There are two ways to make a newsletter via Viber to your contacts - using a group chat and using the selected list. Both the first and second cases have their limitations. These must be taken into account before organizing the sending of messages.
If you make a newsletter in Viber through a group chat, then all users included in it will receive notifications at the same time. Here you can also discuss any questions that have arisen. Moreover, the correspondence will be visible to absolutely all participants. This is very convenient for scheduling meetings and appointments.
The only serious limitation is the number of users. Add more than 200 people to a group chatsucceed. But a good half of medium-sized entrepreneurs have enough of such volumes.
How to make a newsletter in Viber in a group chat:
- Launch the application and click on the gear at the top.
- In the lower right corner, click on the "+" icon.
- Select the desired subscribers from the contacts in the phone book.
- Click on the checkmark in the upper right corner.
- The group has been created and any of your messages will be received by each member.
You can also make a list in Viber. This option is limited to 50 contacts. In this case, you need to select the menu item "New mailing list" instead of "New group" and tick off all the subscribers from your address book to whom you want to send messages.
For corporate purposes, this option is not suitable. Most often, ordinary users use it: to go shopping, organize a small celebration, share good news, etc. This functionality, like chat, is provided completely free of charge.
To solve more serious business problems, 200 group chat subscribers may not be enough. Therefore, we will consider how to make a mass mailing in Viber using third-party services. The latter allow you to design an advertising campaign more efficiently and less labor-intensive.
Corporate users face completely different tasks. You have to send a huge number of notifications per dayof a different nature. As a rule, messages are large in volume and with some images.
There are a lot of services with which you can make a newsletter in Viber on the Web. But not every application adequately copes with the tasks. Some may even cause serious harm to your business. So the choice must be approached consciously and extremely carefully.
The fact is that there are a huge number of scammers on the Web. Some sell a low-quality product, while others sell completely non-working applications. In addition, each program has its own characteristics. For some, the sending speed is very slow or some resource-intensive software needs to be installed on a personal computer.
You should also pay attention to the reputation of the developer. The latter may abandon their offspring and not release updates. And as soon as the Viber algorithms change, this application will stop working.
If you are offered a "mind blowing" product that can satisfy all your requirements, at a ridiculous price or even free, then this is a reason to think. Sensible solutions of such a plan simply cannot be cheap. As a rule, a group of developers, webmasters plus technical support work on them. All of them need to be paid money for the service to be efficient and behave appropriately in all situations.
Next, consider the most popular solutions that are distinguished by their effectiveness and a large number of positive reviews from users.
The service offers work with a variety of messages: large, small, with images, videos and other attachments. The only limitation is the text part of no more than 1000 characters. Here you can make a selection from your contacts, adjust the time interval between sendings and even the speed of typing.
Ready-to-send messages can contain active and clickable web links, postal addresses, phone numbers and buttons. The choice of the latter is very wide, both in terms of format and visual component.
There are also multi-account modes for one user, which is very convenient for marketers who work with the same product, but with different suppliers. Tariffs are fixed and start from 3900 rubles for a monthly subscription.
The service does not limit the user by the number of messages per day, but the text content should not exceed 1000 characters for one SMS. You can also add images, videos and audio tracks in MP3 format. With active web links, the service works without problems and does not “extinguish” them. You can include a website address, email, phone number, or geotag in the message.
The developers promise a conversion (with high-quality databases) in the region of 10-30%, which is very good for a mailing format. In addition, the service provides detailed reports on the work done, with a specific time and date for each message.
You can have multiple accounts on the main base. Separately, it is worth noting the work of the support service. She answers literally in a few minutes, and on the merits of the question, and not just for show. There are no rates for tariffs in the public domain, so you have to find out everything through the same support, based on your requests and expected results.
This is a comprehensive service that handles mailings in a variety of areas, including Viber. This solution also supports full messages with a character limit of 1000 characters.
You can insert images, video, audio and active links to websites, mail, phones into SMS. Separately, it is worth mentioning the visual component. The service offers a chic assortment of various buttons, windows, pictures and other embellishments. In addition, there is a rich and highly efficient database of client numbers.
The service is quite popular, so its owners have taken care of a good hardware component. Powerful servers make the application work seamlessly. There is not even a hint of lags, delays and other brakes.
Prices are fixed, where the specific cost depends on the amount of replenishment of the account. For example, if you invested 1 ruble in the service, then the price of one sent message will be 90 kopecks. But if you top up your account with 100,000 rubles, then SMS will cost 50 kopecks.
There are many factors to consider when choosing a mailing service. In somecases, you can do without them at all, but simply pay some familiar and trusted freelancer to manually send out your messages.
If the turnover is large, then, as mentioned above, there is no need to flatter yourself and covet the low cost of services or too suspicious conditions of the "promotion". It is also worth bearing in mind that "gray" services do not bother with the registration of new companies and "digest" all your data on the first day. While serious business decisions require the official registration of your account in Viber itself. And it takes from 5 days to a month.