YouTube is the largest video hosting in the world. On this service, any user can upload and view videos, as well as share them with other people and even create their own channels. The daily audience of the service is more than 800 million people. Approximately 72 hours of video is uploaded to the hosting every minute, and the number of daily views exceeds 4 billion. So if you want to share an interesting video or present your product, then take a look at this service. In this article, we will talk about how to create a YouTube channel and draw attention to it.
This video hosting is a very good business tool. With its help, you can attract the target audience to your products (or services), demonstrate your abilities, share information, conduct trainings and master classes, receive feedback from consumers, find new partners, customers, etc.
How to create a new channel onYouTube?
The procedure is quite simple. First you need to open a mailbox on gmail.com, come up with a username, password and fill out the form. Since Google has introduced a single account policy, after registration it will be valid on all related resources. So how do you create a YouTube channel? First you need to go to this service. Then look for the "my channel" button and click on it. Youtube will offer to open a channel. After receiving your consent, you will be redirected to the settings section, which you can change or leave as is. Then a message will appear about adding the channel to the account. In short, that's it.
How to get users' attention?
As you can see, creating a YouTube channel is not a problem. The most difficult thing is to draw attention to it, since there are a lot of videos on this hosting. What can be done in terms of channel optimization?
1. Decor. The appearance of the channel must contain branded elements: a banner, a logo and a background image (unique). Competently fill in the “About the channel” section, group the content by topic (playlists). Structured information is very easy to find, and this will create a greater disposition for users to your page.
2. Video strategy. The content of the videos matters a lot. They should have a semantic load for the target audience. But do not stop at the same type of rollers. You can not only present the product itself, but also answer consumer questions, arrange a master-class, do a news review, etc. This is how professionals operate who know exactly how to create a channel on YouTube and draw attention to it.
3. Annotations. A very useful feature on Youtube. With their help, you can insert a link to your other videos into the video, offer to subscribe to the channel, etc.
4. Tagging. For each uploaded video, you need to write keywords (tags) by which potential customers can find your content in the search bar.
Now you know how to create a YouTube channel for free. All you need is an investment of your own time.
And finally: we advise you not to be afraid to shoot a video. It doesn't have to be professional at all. Most importantly, a good idea!